You May Not Want To Shy Away From Box Wines – Here’s Why
Box wines have not always been a hit with wine connoisseurs. However, in recent times, these uniquely packaged wines are finding some love, thanks to youngsters and new wine drinkers jumping on the trail. A box wine can be a value box or premium box. The value wine boxes’ sales haven’t been quite encouraging in the last few years. A premium box wine, on the other hand, has seen tremendous growth and is growing in popularity steadily. So, let’s find out why are premium box wines so popular.
Though there are some who believe boxed wines are not the best quality available, wine drinkers from Scandinavia beg to differ. Boxed wines in Scandinavia have always been top-quality and popular. Since most of the greatest wines in the world come from Europe, America and many other countries are taking note of this Scandinavian admission and are embracing these boxed wines like never before.
Boxed wines have been frequently thrashed for their quality because when they first came to the scene, they were nothing more than fairly generic red and white wines sold in the dozens in supermarkets. These boxed wines were not inferior quality to start with.
However, once opened, the box failed to keep intact the taste and flavor of the wine. But this changed for the good later when one of the oldest wineries in Australia came up with a solution in the form of an air-tight, plastic tap for the box.
Stays Fresh Longer
Most bottled wines turn sour after a few days. The majority of people, especially singletons, do not consume the whole bottle in one session. They usually like to save some for another day. Boxed wines are likelier to stay fresh for days. Usually, wines turn sour due to air exposure. When a bottle is opened, air can enter the bottle easily and wreak havoc to the wine’s quality and taste.
A boxed wine mitigates such air exposure, ensuring the wine stays fresh for days or even weeks together. It manages to do so by shrinking itself and reducing in size, leaving no space within for air to meander, and not to forget the air-tight tap.
Also, there’s no light getting in to the box either, which is another reason why box wines don’t lose their integrity and character. No wonder factories keep their wines in wooden barrels and not transparent cases.
Since a cardboard is cheaper than a glass bottle, most people believed wines not packaged in bottles were cheap or not of similar quality. However, after big wine manufacturers, especially the ones in France, which is the de facto wine capital of the world, started boxing their premium wines, most average consumers started developing trust in boxed wines.
By the way, wine boxes are made from real wood too, and not just cardboard. And the wood doesn’t influence the wine taste. Bottle wines are still expensive than boxed wines. This is not because bottled wines are better but due to the higher manufacturing costs of a bottle. The decreased production, packaging, and transportation costs are being passed on to the end consumer.
This write-up is in no way implying boxed wines have become best-sellers. Wines were first commercially packaged in bottles and that explains why bottled wines still rule the roost. Cardboard and wooden wine boxes were offered later. However, despite being late to the party, these boxes are grabbing attention by the hundreds and are certainly growing in reach and popularity. Bottle wines are still the number one choice for consumers, but that equation is likely to tilt in favor of boxed wines in the near future. Don’t turn your nose up at premium box wines though – you may pass up on something very special!